About

Leading Sales

Our expertise

With over 100 clients served and billions in transactions influenced, we bring unmatched expertise in B2B sales and strategic consulting. Our mission? To elevate your business through innovative strategies and empowered teams.

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30+

Years of enterprise B2B sales leadership and strategic consulting.

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100+

Clients served, consistently increasing sales results with improved strategy, skills and execution.

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25k+

People trained, coached, and mentored.

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$50B+

In transactions influenced through direct management, team leadership, and strategic guidance.

Our leadership

Brian McDowell
Founder and CEO

I founded Leading Sales because I love the craft of complex, high-value selling.

It is an art, science, and discipline that is more challenging, rewarding, and fun than anything else in business. We aspire to excellence for ourselves and our clients and are committed to partnering with you to deliver incredible results as quickly as possible.

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With a career spanning over three decades, Brian has a proven track record of driving significant growth for enterprise B2B companies. 

As the CRO at Firstup, he led revenue growth from $5M to $100M in revenue, multiplied landing ARR from $50K to $250K, and expanded the customer base from 60 to 500, including 40 of the Fortune 100.

Our Principles

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Leadership Mindset

Lead yourself, your team, your company, your customer, your market. In that order.

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Outcome Focus

Time to value matters - take the straight and practical path.

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People Matter

If you use business to build people, instead of using people to build business, business will take care of itself.

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Grit

There are rarely silver bullets, plan to use a lot of lead ones.

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Always be Curious

Don’t worry only about what you don’t know. Look out for what you think is true - but is not.

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Learning Overcomes

The organization that learns the most and applies that learning the fastest will win.